“Zero commission” is one of the most effective marketing phrases fintech ever invented. It sounds like the platform makes nothing off your trades — which is exactly the impression it’s designed to...
Author - VAFX
Most business and tech websites fall into one of two camps: dense, jargon-heavy publications written for people who already know the subject, or thin, ad-stuffed pages that exist purely to rank on Google. Neither actually helps...
Every “free AI tool” post I read online eventually leads to the same disappointment. You click through, sign up with your email, use the tool three times, and then a banner appears asking you to upgrade. It’s...
Few companies get studied in business schools as often as Nike. It built one of the most recognizable brands on earth, invented the modern athlete-endorsement playbook, and generated over $46 billion in revenue in fiscal 2026...
So how does Meesho make money when its entire pitch to sellers is that it won’t take a cut of their sales? A reseller in a small town lists a ₹250 kurti on Meesho, a customer three states away buys it, and Meesho —...
So how does Zerodha make money when opening an account is free, buying and holding stocks costs ₹0 in brokerage, and the founders have never taken a single rupee of outside investment? You place an order to buy shares of a...
So how does PhonePe make money when the transaction you use it for most — sending ₹200 to a friend over UPI — literally costs PhonePe nothing to charge you for, because Indian regulation makes basic UPI transfers free by...
So how does Shopify make money when it doesn’t own a single product you’ve ever bought through it? You click “Add to Cart” on a small skincare brand’s website, check out, and get a confirmation email...
So how does Duolingo make money from an app whose entire personality is a cartoon owl guilt-tripping you into not skipping a lesson? You open the app to keep a streak alive, get a notification that says your progress is “in...
So how does Canva make money when literally anyone can open the app, design a full Instagram carousel, and export it for free? A small business owner making her first logo. A student building a slide deck at 1 AM. A marketing...